Six exploration prepositions had been discovered to facilitate the investigation of consumer Angle persuasion based upon the literature. Furthermore, variables such as ad high quality, demographic dissimilarities, as well as the technological context of VR and AR adverts can facilitate central route persuasion, when source trustworthiness, social existence, and information material in VR and AR commercials were identified to generally be the persuasion aspects under the peripheral route.
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Publish a summary for senior advertising leaders of these findings about the persuasive character of VR and AR movie commercials.
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